Website Design and Development Services
Standing out in a crowded market like Philadelphia's generally requires a multi-dimensional approach.
While radio is a great tool for raising brand awareness, getting a potential client to make the decisive step and become an actual client usually involves having a well-designed and responsive website. By partnering with Beasley Media Group, you can get the online presence you need to stand out through conversation-focused websites that perfectly integrate into your wider marketing strategy.
Our Design Approach and Process
No one knows your brand and goals better than you do, and here at Beasley Media Group, we keep that in mind at all times. This is why we make sure everything we do aligns with your vision. Every website development process begins with a consultation with our clients to understand essential aspects, including their business goals, target audience, and essentially what makes them unique. We also maintain constant communication throughout the development process to get key feedback that can help us build websites that can effectively spearhead our clients’ marketing campaigns.
Advanced Technical Capabilities on Multiple Platforms
Creating interesting and compelling Internet content can be challenging if you lack the right tools and capabilities. Our goal is to build websites that represent our clients’ brands well while also being highly scalable. We use a wide variety of lead generation tools and marketing software to achieve that. Our websites also seamlessly integrate with other platforms, including social media channels, email marketing, and analytics tools.
HTML/CSS
JavaScript
Java
Graphic Design
CMS Systems
We build websites that pop, combining bold visual elements with carefully crafted copy to send the right message to any audience. Using mindful backend design strategies, we make sure your site is easy to update as needed so you can launch new products and test engaging marketing campaigns with ease, keeping the site’s overall structure intact while plugging in new content regularly.
Mobile Optimization Focus
More than half of all global internet traffic is from mobile devices. This makes it essential for any organization to have a website that runs perfectly on devices like smartphones and tablets. The websites that Beasley Media Group develops for our clients are very adaptable and seamlessly adjust to fit any screen and device. This leads to a consistent user experience, with each visitor getting the same information and visual content on mobile devices, as well as on devices like desktop computers and laptops.
We also make sure to optimize the websites to run smoothly on mobile devices. They load up quickly on any device and have simplified navigation options that make it easy for visitors to find what they’re looking for. The result is a consistent user experience for your existing and potential customers.
UX/UI Expertise
The two main elements that make a website successful are UX (user experience) and UI (user interface). User experience refers to how well the website manages to help the user navigate and find what they’re looking for quickly and intuitively. User interface refers to a website’s visual elements. These include all colors, fonts, icons, buttons, and any other part of the website that visitors see. Building websites that both look good and run well can help make your brand stand out.
Some of the ways in which Beasley Media Group’s design team ensures that all our clients’ websites have well-optimized UI and UX include:
- Intuitive interfaces: A website that makes it hard for visitors to find what they’re looking for can frustrate users and have a negative effect on your brand’s overall image. User-friendliness is one of our core priorities when designing a website, and we achieve it without compromising on visual appeal.
- Focusing on conversion: A company website’s goal is usually to get visitors to become customers. We build interfaces with this goal in mind, and all elements are designed to convince users to perform specific actions, like buying a product or completing a form.
- Enhancing user engagement: A website also needs to be interesting enough to keep visitors engaged with its content. We use various practices to achieve that, and the result is a powerful marketing tool that fits into your overall marketing strategy.
Excellent SEO Integration
Building a great-looking website that’s easy to use is only the first step. The next challenge is making it as visible as possible, but only for the right people. Beasley Media Group uses sound SEO (search engine optimization) practices to help your website be one of the first to show up whenever a potential customer uses specific keywords when searching for something online. We also use geotargeting and geofencing to make sure you only reach the people who can actually become your customers. For instance, there’s no point in promoting a local Philadelphia bakery outside the Greater Philadelphia area.
We integrate SEO practices from the very beginning when designing a website, giving it every chance that it will rank high in search results. This starts with having the right keywords for that specific content, as this can help it show up higher in user searches that mention those keywords. Proper SEO is more than just using the right words, though. It’s also about creating well-written, factual, and engaging content and having a well-functioning and user-friendly website.
Multiple maintenance and support options
Designing a successful website is only the first step. Keeping it running well and in line with the client’s marketing goals is something that requires constant attention. From a technical standpoint, this refers to making sure it’s constantly updated with the latest software versions and security protocols. From a content-related perspective, it requires constant updates to keep its content fresh. Our clients also have strong input regarding how their website should look and feel, and they can address various issues directly with us.
Use Beasley Media Group for Your Business Website Development Needs
Your company’s website can be a powerful calling card and a great way to turn interested visitors into paying customers. Beasley Media Group’s website design team will work with you to create a website that fits your organization’s marketing strategy while also seamlessly integrating with your overall business goals. Contact us today to see our website portfolio.