Boost Your Return on Investment With

Professional Google Ads Management Services

Search engine marketing, or SEM, shows sponsored websites or ads to people who use search engines. It can improve sales, raise traffic to your site, and help your business appear near the top of search results. People also call SEM paid search marketing or pay-per-click (PPC) services. Many companies can find new customers with SEM through Beasley Media Group in Philadelphia. We also offer Google Ads management.

Platform Expertise

At Beasley Media Group, we work with Yahoo! Preferred, Bing Elite, and Google Premier to provide the SEM expertise you need. According to the Comscore Report in 2017, people use Google to search the internet 62% of the time. With our additional SEM tools and search engines, Beasley Media Group covers 98% of the places that people search. Our PPC or SEM services can help your business raise its return on investment or ROI for advertising or marketing.

A Nielsen study found that 4.1 million adults in Philadelphia have internet access. That’s 95.7% of the total population, and it also increases your company’s ROI.

Campaign Structure and Strategy

Campaign strategy and structure are essential for effective paid search marketing in Philadelphia. A study by a Professor of Marketing at UniSA Business, John Dawes, found that only 5% of people are thinking about buying a product or service now. The other 95% will wait to make a decision. Advertising can make your business more memorable, remind potential customers of its most appealing features, and attract more people who haven’t decided on a company to your organization.

Category entry points, or CEPs, are important parts of SEM and other advertising campaigns. They act as reminders for buyers, helping them decide on a brand. When people use search engines such as Google, they often type the service or product they need and their neighborhood or city in a category/geography or CAT/GEO search. Then, the search engine displays a search engine results page or SERP. The top of the page has around three or four SEM results, and when users click on one, they visit the sponsor’s website right away. This area can also contain local ads.

The search engine optimization or SEO section is beneath the SEM section, and it contains organic search results. The best results appear closer to the top of the page. Beasley Media Group can use keyword optimization with SEM to increase your company website’s search engine results rankings and the number of visitors your site receives. Updating keywords and managing SEO continually can also improve your advertising ROI. A variety of SEO methods are effective:

Creating content related to your business’s products or services that people search for often
Repairing any errors quickly to make sure that sites load promptly
Adding videos to entertain website visitors more and raise search engine rankings
Placing contact information on every page
Including links to social media to increase the site’s popularity

Budget Management and Allocation

Before you create a budget for your business’s SEM and decide how to allocate it, think about the potential ROI. Consider factors like the costs of PPC services, the sales from past ads, and average SEM ad click rates. We can help you use all of this information to calculate your ROI and make your company’s SEM results better if needed.

Beasley Media Group can help your business get more profits and customers by improving your ads. When you get a PPC audit, you can optimize your pay-per-click strategy to raise your company’s visibility in search results. PPC strategies include looking for trends, analyzing data from Google Ads and other search engines, and checking ad content often.

Landing Page Optimization and Ad Creative

Landing page optimization can help make your business’s SEM ads even more effective. It raises the number of visitors to the site who make purchases, also called the conversion rate. You can optimize a company landing page and improve the experiences of users by working on design, loading times, calls to action, and other elements.

Ad creative services involve creating ads to attract visitors to your business’s website and increase sales. You can choose ads with images called static ads or videos. Static ads are usually more affordable and easier to show than videos. An ad with a video can get viewers’ attention more easily, but it’s often more difficult to create. The bigger file size of a video also makes it slower to load on a webpage.

Think about the vertical or horizontal dimensions of every SEM ad, any sales or other offers you want to emphasize, and the call to action. This is usually a phrase or sentence inviting people to your company’s site.

Understanding ads is easier for viewers when they have a clear, simple message, and including your logo often increases brand recognition. Using several ads provides a wide variety of experiences, attracting many types of people. Beasley Media Group can also test your ads to find out which ones consumers respond to most.

Targeting and Bidding Approaches

We target ads based on the words used in the search and the amount that people bid in auctions. Google or another search engine determines which ads to show based on their relevance and potential usefulness to the viewer. By targeting ads with Beasley Media Group, you can get your company’s message to people in Philadelphia who could someday become customers. Many targets can be useful:

Demographics
Interests or behaviors
Locations
Topics
Keywords

The SEM results on Google SERPs are paid ads for businesses who bidded in an online auction with Google AdWords. When SEM ads get clicks, Beasley Media Group pays a search engine like Google.

Making Adjustments Based on Performance

When a specific keyword or ad group performs better than others in your campaigns, we can reallocate funds to maximize performance. Continuous evaluation and reporting are essential for implementing a paid search advertising strategy. We provide reports highlighting data such as impressions and clicks and details on conversion rates and cost-per-click. Our reports show how effectively we’re meeting our goals and indicate improvement areas.

We conduct A/B testing on ads and landing pages. This gives us valuable data to adjust our bidding strategies. We analyze this data for decision-making and experimenting with methods that deliver better ROI.

Boost Your Search Visibility With Beasley Media Group

When it comes to your SEM efforts, choosing the right partner can make a significant difference. At Beasley, we take pride in our approach and focus on ROI while managing your Google Ads and pay-per-click services auditing. Our team members are professionals who utilize proven strategies to help you achieve your business goals efficiently. We can create tailored marketing plans to deliver results if you want to enhance your online presence, attract new clients and increase your search visibility.

Don’t allow your competitors to get ahead. If you’re ready to enhance your SEM efforts, contact us today to help you boost your visibility through paid search campaigns.