Grow Your Business With Proven Roofing Marketing Solutions

Roofing Company Advertising Services in Philadelphia

Every building has a roof that will eventually need repairing, so being the first name that people and companies see or think of when they need such services can help boost your brand and your profits. Marketing is how you can be that first name, but it can be tricky to do in the competitive roofing industry.

Philadelphia gets plenty of rain and snow throughout the year, with many people in need of quick roofing services to protect their property and belongings from further damage in case of a roof leak. Working with Beasley Media Group can help your company be the “go-to” roofing company Philadelphia residents call when they’re in need of roofing services. By using the right mix of traditional and digital marketing, you can improve your brand’s reputation and market share.

Roofing Marketing Strategies That Work

Think digital marketing for roofers is a waste of time? Think again. A whopping 74% of consumers claim they check at least two websites or online platforms before deciding which local business to work with. Here’s how our comprehensive marketing solutions can help your roofing business thrive.

Weather-Triggered Campaign Strategies

Most inquiries for roofing companies happen during periods of bad weather, as many people and companies discover issues with their roofs. Since a roof leak isn't something you can put off, urgency is key. An effective marketing campaign manages to capitalize on that urgency.

A successful marketing campaign usually starts with generating brand awareness. This is helpful if you want people to think about your company when they're in need of the type of services you provide. Beasley Media Group operates five FM and two AM radio stations in the Philadelphia area, each with different types of content. A radio campaign before a heavy rain or snow can help sow the seed in people's minds, so they'll be more likely to remember you when they need roof repair services.

Digital marketing tools can help potential customers to make the final step and contact you. For instance, having a well-optimized website can improve visibility for key terms like "emergency roof leak repair Philadelphia." Likewise, web ads promoting roof inspections by offering discounts can help grow revenue during slower seasons, helping you generate steady cash flow.

Live Weather Sponsorships

Want Philly's residents to immediately associate your company with storm damage solutions? Sponsor live weather updates on their favorite radio stations, and we'll mention your business before and after severe weather alerts.

Pre- and Post-storm Digital Ads

Before the next big storm hits Philly, promote roof inspections and maintenance services across social media platforms and radio station websites. After, leverage our contextual retargeting service to show your ads to homeowners in need of emergency repairs.

Demographic Targeting Efforts

Focus on higher-income households who are more likely to pay out-of-pocket or file insurance claims. After all, you want storm damage leads who can pay for your services.

Search Engine Marketing

Make sure your company shows up first when Philly residents search for roofing services on Google or Bing. We specialize in SEO for roofers and can even run pay-per-click campaigns to give your brand a boost.

Testimonial and Trust Marketing Efforts

Although we're living in a digital age, word of mouth is still a powerful force. People are more likely to use a company's services if people they trust and respect can confirm that they've had positive experiences in the past with that company. Beasley Media Group can help you use this to your advantage. Our radio stations appeal to a wide variety of people with different demographics, but all of them have roofs over their heads.

You can offer your services at highly discounted prices to radio announcers and other local personalities in exchange for a quick word from them confirming that you've done an excellent job. You can then showcase them via radio ads and through digital channels, including web ads, social media, email marketing, and podcasts. Doing so can help you build trust within the local Philadelphia community, which can have a positive effect on your bottom line.

Co-branded Marketing Campaigns

Benefit from on-air endorsements from Philly’s most popular radio hosts to leverage word-of-mouth influence. We also offer co-branded social media posts through our partner radio stations to boost your brand’s visibility.

Customer Testimonials

Homeowners trust their neighbors. Let us feature real customer testimonials across local radio stations and online channels.

Targeted Social Media Campaigns

Run social media ads featuring satisfied homeowners and positive reviews to build trust and drive engagement in your local market.

Geographic Targeting Approaches

Here at Beasley Media Group, we understand that every dollar in your marketing budget counts. Advertising to your actual target audience (i.e., the Greater Philadelphia area) can improve the efficiency of your marketing approach. While radio naturally makes this selection due to its limited geographic coverage, making sure your digital campaigns only reach the right people generally requires a mix of geofencing and geotargeting techniques.

Geofencing involves placing a virtual fence around a specific area and only displaying web ads to the people in that area. Geotargeting makes your targeting even more precise by using additional criteria. For instance, most teenagers and young adults don't own buildings, so it makes little sense to advertise roof repair services to them.

Geofencing

Serve your digital ads to neighborhoods with older homes that may need roof repairs, or target areas affected by recent storm damage by fencing off specific parts of Philadelphia.

Address-based Targeting

Select the exact addresses or zip codes where your ads will appear. We can even help you refine your list based on factors like property age and home value.

Contextual Targeting

Show your ads to users already searching for keywords like "roofing companies in Philly" or "Philadelphia roof repair."

Competitor Conquesting

Target users who have recently visited other roofing company websites, giving you a strategic advantage in reaching potential customers.

Before/After Creative Strategies

People usually respond to visual stimuli, and a great way to take advantage of that as a roofing company is by showing roofs before and after your team repaired them. This can help viewers understand what you can do, as they can see for themselves how you managed to transform an old roof into a great-looking new one. Beasley Media Group can help you showcase these transformations by including before/after images and videos in your web ads and social media content.

Streaming Video Ads

Air professional, non-skippable commercials on popular streaming platforms like Hulu and Roku, so Philly residents can see the impressive results of your roofing work.

Social Media Posts

Share before-and-after images with customer reviews to build trust and drive traffic to your website. Timelapse videos showcasing your quick, professional installations can also capture attention.

Website and Mobile Display Ads

Feature stunning before-and-after transformations in interactive banner ads on high-traffic Philly websites and mobile apps.

Homepage Takeovers

Make a bold statement with a full homepage takeover on one of our popular Both philadelphia radio station websites, ensuring maximum visibility for your brand.

The Benefits of Digital and Audio Integration

Having a complex marketing strategy that includes traditional audio and modern digital tools can help you boost your brand's visibility and gain more customers. Some specific benefits of this approach include:

Radio Advertising

Reach listeners who tune into Philly's top stations every week through on-air shout outs and commercial breaks.

Contests and Giveaways

Boost excitement around your brand by sponsoring the contests and giveaways our fans love.

Event Sponsorships

Show you're involved in the Philadelphia community by sponsoring local events like concerts and charity fundraisers.

Audio Streaming Advertisements

We might have been raised on radio, but that doesn't mean we don't stream our audio too. Reach listeners on their favorite podcast and music streaming platforms like Spotify, Pandora and our very own bPod Studios.

Talk to Us at Beasley Media Group Today

If you’re looking to grow your Philadelphia roofing company, a well-designed marketing campaign is key. Beasley Media Group’s multiple traditional and digital platforms can help you be one of the first names that Philadelphia residents think of when they’re in need of roofing services. Contact us today to learn more about how we can help you generate more qualified leads.