Command the Power of Place-Based Advertising in Philadelphia
Understanding Digital Out-of-Home Advertising
Digital out-of-home (DOOH) advertising refers to any digital media display that customers interact with in public. Billboards are the most common form of DOOH ads. Static billboards have a long history of successfully reaching travelers.
Today’s digital billboards achieve more views than their static counterparts and convert far more effectively. In one study, both static and digital billboards were used to prompt viewers to pick up a free tote bag at the help desk. Just six people who saw the static billboard got their free bag. The digital billboard successfully nudged 610 people to do the same.
An impressive 73% of consumers view DOOH ads favorably, and 76% have recently taken action after viewing this type of advertising. This is a staggering conversion rate and one that no Philadelphia business can afford to ignore. DOOH advertising is the wave of the future, and Beasley Media Group can help you ride that wave to greater return on investment (ROI).
Expand Your Audience Reach in Philadelphia
DOOH advertising is a powerful way to connect with visitors and local residents in and around Philadelphia. In 2024, USA Today named Philadelphia the most walkable city in America for the second year in a row. This means that there are plenty of people out and about on the streets to appreciate well-crafted DOOH advertising.
The city is a wildly popular tourist destination, which means that many of the people you’ll reach on the streets hail from other parts of the country. This is great news if you offer products and services throughout the country or have something that tourists can take advantage of while they’re in town.
Marketing to locals? DOOH advertising is great for that, too. Just 2.8% of Philadelphia residents work at home, which means that the vast majority leave the house most days to commute. More than a quarter of people in Philadelphia use public transportation, and nearly 9% walk. The remainder of Philadelphia workers drive themselves to work with an average commute time of nearly 32 minutes. This gives you ample time to connect with travelers and make your impression using well-placed digital billboards along the busiest travel routes.
Increase Your Audience Reach
DOOH advertising is a relatively new format, which can make it an intimidating medium for marketing agents who aren’t familiar with the technology. At Beasley Media Group, we’re accustomed to positioning ourselves at the cutting edge of multiplatform media marketing. We can guide your company into the DOOH marketing space with ease and equip you with the best practices for success.
There are many platforms that you can use for different DOOH advertising campaigns. We’ll help you find the best placement and optimize your marketing approach at the same time with strategies like:
- Posting product launches on large billboards to reach a wide audience with big announcements
- Enhancing user experience with interactive ads in entertainment venues
- Promoting brick-and-mortar destinations at bus stops or in shopping malls, where viewers are already looking for their next stop
- Pointing visitors on key routes to your nearby event venue in the important days before the occasion
- Advertising consumer goods on point-of-purchase platforms to prompt an impulse buy
Explore Creative DOOH Formats
Beasley Media Group can help connect you with a variety of innovative DOOH advertising formats. Each option has its own strengths, and we’ll help you pair your campaign with the location where it will convert the best.
Some formats include:
- Bus train wraps
- Bus stop shelter ads
- Digital signage in malls and other destinations
- Billboards
- Mall displays
- Gas station pump screens
- Exterior office building signage
- Stadium signage
Since every location is unique, you need to understand all the intricacies of DOOH advertising to get the best results from your campaign. Some will require a vertical image format, while others need to be horizontal, as on a billboard. Resolution matters as well. Digital advertising is distinctly different from static out-of-home advertising. Ads commonly require a JPG or PNG format, though this can vary by placement as well.
With Beasley Media Group on your side, you don’t have to worry about any of these details. We’ll make sure your advertising is designed in the right format and resolution from day one. We handle delivery as well, so there are never issues with file type for you to handle. Our services streamline every aspect of DOOH advertising.
Implement Geotargeting and Scheduling Capabilities
At Beasley Media Group we know the immense importance of reaching the right people at the right time. If you’re marketing HVAC services, you need to connect with residents, not tourists. Your breakfast ads will perform their best when they’re shown in the morning, while a juicy hamburger is more likely to draw attention in the afternoon and evening.
We use geotargeting and scheduling abilities to tailor the placement of your ad perfectly. This will display your DOOH advertising along the right route at the right time of day for optimal conversions.
Plan Your DOOH Campaign
Contact Beasley Media Group to see available DOOH locations in and around Philadelphia. We’ll help you figure out how to make this medium work for you so you can supercharge your ROI and get the best results possible for your campaign. Set up your consultation now to learn more.