Philadelphia Content Creation and Distribution Solutions
A Strategic Approach to Content Planning
Beasley Media Group can use strategic content planning to help your organization define clear content marketing goals, understand your audience, and ensure that your content reaches the right audience and achieves the outcomes you want. We’ll develop detailed profiles of your target audience to understand their needs and analyze data from existing content to find out which topics can attract more customers. This also helps your business create content for the demographics that use your business most.
Keyword research is an important part of content planning as well. We’ll find the words related to your business that people type in search engines the most. Then, we can use search engine optimization (SEO) to place these keywords in your content naturally. When people use search engines to look for organizations similar to yours or information related to your industry, your company’s website will appear higher in search results if it uses SEO.
If your business has more customers at certain times of the year, you can use seasonal content marketing. For example, many retail stores are busiest around the holiday season. We can create seasonal content to take advantage of additional shoppers and increase sales even more.
Content Types
Your business can use a variety of content types and formats. According to Nielsen, 50.2% of adults in Philadelphia spend more than 10 hours online in an average week. The Pew Research Center also reported that one in three consumers say they’re online constantly. The large amounts of time that people spend on the internet make content marketing effective for many types of businesses.
Blog posts are short articles that you can use to share news about your company, industry updates, useful tips, and more. Longer, more detailed articles and case studies can help your organization build authority and gain consumer trust. A case study is a real-world example of how a service or product helped a customer. Ebooks and whitepapers are in-depth reports that are usually longer than articles or case studies. Businesses often use whitepapers to market to other companies.
Videos are excellent for demonstrating or explaining products or services. You can also show customer reviews or company events and share many of the same topics in blog posts. Podcasts are great for teaching people more about your business and industry as well.
Production Capabilities
Beasley Media Group can help your business create and post helpful, informative content that encourages people to try your products or services. Along with the types of content above, we can help you create video or radio ads and host or sponsor events. You can also use an on-air personality endorsement, also called endorsement advertising. With this type of content marketing, a trusted, recognizable personality recommends your business as part of a podcast, TV show, or radio show.
Distribution Channels
Companies can use SEO to post blogs, case studies, videos, and many other types of content on their websites and attract more visits from potential customers. Email newsletters are ideal for letting people know about upcoming events or sales. They can attract new consumers or remind former buyers about the benefits of choosing your business.
We can send emails on many devices, and Beasley’s Omni Display can deliver images or video ads to people who get your emails. They can be parts of the emails, or they can appear after about a week as reminders of previous emails. These ads can appear on social media as well.
Social media campaigns are effective for many organizations. Encouraging people to share social media posts with their friends can increase customer awareness and persuade them to try your company.
Along with radio content, Beasley Media Group can show images or videos on many digital screens inside vehicles. These images can include company logos, directions to the nearest company location, links to websites, phone numbers, or QR codes. Integrating digital and audio content is becoming more effective as these screens get more popular. With some cars, trucks, and SUVs, we can show digital content on a head-up display in the windshield as well.
Measurement and Optimization
After posting content, we’ll evaluate the success of your company’s content strategy and make changes to optimize it if needed. Reach is the number of people who read or listen to a piece of content, and customer engagement includes likes, comments, and shares on social media. Lead generation tracks the number of people who say they’re interested in using your business, and the conversion rate counts the number of interested people who make a purchase.
We use advanced techniques to analyze and track these important metrics and optimize your business’s return on investment or ROI. This is the profit your company can anticipate for every dollar spent on content marketing and other forms of advertising.
Talk to a Philly Content Specialist
To learn more about content marketing and improving your organization’s content strategy, talk to a content specialist at Beasley Media Group. We can help you increase sales, brand awareness, and customer trust in your company. Develop Your Content Strategy today.