Improve Your Detroit Radio Ads With Quu's Visual Audio Advertising
Traditional radio advertising is powerful, but what if you could take it a step further? At Beasley Media Group, we utilize Quu’s innovative software that allows us to implement visual programming and sales messages on vehicle dashboards.
Revolutionizing Radio Advertising With In-Dash Visuals
A large percentage of the Philadelphia community listens to the radio while driving in their vehicles, either to work, school, or when running errands. You can capture this prime target audience using the new and innovative Quu technology. What is Quu? This is a type of digital advertising technology that integrates visual ads into your vehicle’s display system. In 2011, the Beasley Broadcasting Group invested in the Quu company as another platform for digital advertising.
As digital advertising grows, it’s important to keep adding new technologies to capture listeners’ attention, including visual radio advertising with Quu technology. With Quu technology, customers can use their mobile devices’ QR code reader to take action on the visual radio ad. Research shows that with Quu advertising, the QR code, and a strong call to action, businesses can get an estimated 11.7% click-through rate on their in-dash radio ad.
Because of the complexity of Quu radio advertising, let Beasley Media Group do the work of setting up and maintaining your visual radio advertising campaign.
Technology Explanation of Quu
Quu’s software and subscription services allow your Philadelphia business to place visual ads on a car’s display system through the infotainment system or the car’s FM band using Radio Data System (RDS) technology. This system allows FM radio broadcasters to display information to the listener. You may see the station title, the song title, and the artist displayed.
Now, imagine using this same technology to place a visual ad displayed through the radio display screen. That’s where Quu technology comes in. It uses RSD technology and sends visual texts in between radio content being played. With behind-the-scenes coding and technology inputted into the Quu software, an ad can show up in simple text, like “Flower specials for Mother’s Day.”
You have the ability to code the time the ad shows, how often it shows, and at what part of the content you want the text to appear. You can also add your logo for brand recognition. As the technology to place Quu advertising is complex, let our experts at Beasley Media Group do the work of your visual radio advertising campaign.
Audience Reach and Engagement Statistics of Using Quu
One of the most exciting aspects of using Quu for in-dash radio display ads is the ability to choose the radio station your target audience is most likely listening to. For example, if you have a sporting goods store, place your visual radio ad on a station that has sports talk or broadcasts sports games.
Business executives who may need your Philadelphia investment firm's advice may listen to a talk radio station aimed at financial advice. As you can see, it's easy to narrow your target ad to the radio station they usually listen to. Of course, many radio listeners also tune into other stations, so it's important to understand cross-station advertising.
How We Measure ROI for Your Quu Advertising Campaign
While our advertising specialists at Beasley Media Group use touchpoint and attribution metrics to see how well the visual radio display ads campaign is working for your ROI, Quu also has its own in-vehicle visual reports.
With the Quu In-Vehicle Report, we can analyze the type of equipment the specific vehicle has, such as if it has a dedicated radio button, HD radio, or if it has RSD capability. In addition, the data report highlights the common features of the best-selling vehicles in the US, like how many of them have FM radio, Apple CarPlay, and Android Auto smartphone integration.
From the 2024 Quu in-vehicle report, they found that 100% of new cars have FM radio, which is essential for RSD technology. In addition, 92% of new vehicles have SiriusXM satellite radio, and 20% have built-in streaming apps.
View your ad frequency
See how often your visual ads appear alongside their corresponding ad. According to Quu, a content partnership can have your ads appearing an average of 4,000 times a month.
Discover your reach
Work out the number of Detroit drivers who have seen your ad to understand how effective it is.
Understand your engagement
Track listener interaction to monitor your ad's success in recall effectiveness.
Optimize your campaign
Adjust messaging and timing based on insights from real-time performance data.
The Benefits of Visual Radio Advertising
Your listeners are already engaged with the radio station they are tuned into, so adding visuals integrates easily into the experience. Using our voice talent team, we will have the ad message come through the audio system, which grabs the listener. If they are engaged, they will look at the text of the ad. When the ad is relevant, the listener will remember it. When the ad is played again on the same radio station or even on another station they are tuned into, they may perk up and remember the ad. The goal with repetitive in-dash radio advertising is to spread your message consistently across the channels to capture your target audience. This helps drive traffic to your website and increase sales.
Take Your Radio Advertising Further With Quu
Detroit businesses can’t afford to blend in. Quu’s visual radio advertising gives you the tools to make your message stick with local audiences. If you’re running a limited-time promotion or want to build long-term brand recognition, Quu makes sure your ads leave a lasting impression.
Add Visual Impacts to Your Radio Ads
Quu technology is a smart way to capture radio listeners’ attention. Because you can target the audience with timed or seasonal ads, Quu advertising can help build brand awareness. See Quu in action to see how this innovative technology feature and our team at Beasley Media Group can help boost your Philadelphia, Pennsylvania, business.