Promote Your Legal Firm With
Advertising From Beasley Media Group
If you’re relying on positive word of mouth to generate referrals, you’re missing out on valuable leads. A fully integrated marketing strategy is the best way to promote your legal firm to the people of Philadelphia. Our experience with legal clients makes us the perfect partner for all your advertising needs.
How Our Advertising Can Benefit Your Legal Firm
Your legal firms may benefit from our attorney advertising strategies in the following ways:
Increasing Trust in Your Firm
Just 31% of people trust lawyers, according to the 2024 Ipsos Global Trustworthiness Ranking. In other words, your firm has to try to convince 69% of the population that their impression is incorrect. Advertising is one of the best ways to persuade the public that your lawyers can be trusted. Advertising helps legal firms present a more human side that the public can connect to. Your practice might promote your lawyers as real people with their client's interests at heart. You could also present client testimonials that prove your firm gets results.
Positioning Your Firm as a Legal Authority
Advertising can position your firm as an authority in the legal sector and give you a competitive edge over your rivals. When members of the public believe your legal firm is an authority in the sector, they're more likely to have confidence you can represent them well. Strategies that increase your authority focus on sharing legal information with the public and promoting your firm's achievements.
Increasing Brand Awareness and Visibility
Increasing brand awareness and visibility makes the public conscious that your firm exists and keeps it at the top of their minds. This ensures that when someone who sees your ad needs legal services, they'll be more likely to think of your business. They may also tell friends or family members needing legal services about your firm.
Boosting Client Numbers and Revenue
All the benefits listed above can have a cumulative effect of boosting your client numbers and revenue. While results will vary, case studies have shown legal firms that adopt a multi-channel digital marketing campaign increase their annual cases by 26% and annual revenue by 28%.
Beasley Media Group is more than a media company — we’re a trusted partner in digital growth. With many years of experience working in the Tampa market, we understand the unique challenges local digital marketing agencies face.
Hiring Top Talent
Advertising, especially through social media, has become a valuable way for legal practices to attract and identify top talent. Your firm can use social media to advertise positions and show it has an appealing culture for candidates. You can also use social media to screen applicants and determine which candidates might be a good fit.
Beasley Media Group is more than a media company — we’re a trusted partner in digital growth. With many years of experience working in the Tampa market, we understand the unique challenges local digital marketing agencies face.
Our Advertising Solutions
We offer a variety of marketing solutions that are proven to get results for legal practices. Some of the advertising services we recommend for legal clients include:
Online Videos
Online videos help legal practices tell stories that connect with their clients. Some video options you might consider include:
- Videos explaining legal issues and concepts using accessible language to empower consumers.
- Video testimonials starring satisfied customers willing to speak about your services and results.
- Live-streaming Q&A sessions that let you connect with an audience and showcase your knowledge in real time.
Radio Advertisements
Radio advertisements target listeners in a specific geographical area, so they’re an excellent option for law firms who want to connect with potential clients in their local area. Studies also show that people trust radio over other platforms, including television and social media, so promoting your business through radio can help you overcome negative public perception and boost your credibility.
We recommend a campaign that integrates digital and audio advertising strategies, as this approach helps you reach potential leads when they’re engaged with their screens and when they put them down. Audience engagement with digital and audio advertising is rising, so these platforms offer excellent returns on your investment. Multichannel ads also reinforce one another and reach people at different stages of their customer journey.
Social Media Advertising
Social media advertising provides more advanced targeting options. You decide who sees your advertisements based on criteria that matter to you, such as their location, age, marital status, and interests. This precise targeting helps you increase engagement and boost your conversion rates.
Social media also helps you present a more human side of your practice. Some ways to build your practice’s personality include posting behind-the-scenes photos and legal advice videos starring your employees. You can also interact with members of the public by asking and answering questions in real time.
Partner With Beasley Media Group For All Your Promotional Needs
As a multiplatform media company, we can develop your legal practice marketing campaign and place your advertisements with our media properties. From radio stations to websites, we have an unparalleled reach in Philadelphia and beyond. To grow your legal practice with us, complete our online contact form to learn more about our law firm marketing services.