Smart Strategies for Maximum Visibility
Connect With Your Customers Through Online Advertising
Identifying and engaging the right audience with your product or service typically requires multidimensional marketing solutions, especially in large and crowded metropolitan areas such as Philadelphia. An effective way to set yourself apart from competitors is to partner with a media agency that has a history of delivering multiplatform advertising services across different markets. We at Beasley Media Group use traditional and digital advertising platforms to reach and engage local audiences on behalf of our clients.
Platform-Specific Audience Profiles
People consume media content based on factors such as age, gender and personal preferences. If you plan to expand your reach and make your product or service known, you must diversify your advertising approach. Otherwise, you may miss out on large groups of potential customers.
By partnering with us, you’ll spread your message across various platforms using modern technology and targeting demographics most likely to become customers. Continue reading for some ways we appeal to different audiences in Philadelphia.
On-Air Radio
AM and FM radio are still strong and can effectively introduce your brand to local audiences. Eight out of our 57 stations are based in Philadelphia. They cover various themes, including sports, classic rock, country and adult contemporary. This variety can help you appeal to audiences already interested in a specific theme.
Digital Solutions
As the first phase of your multiplatform approach, radio advertising can attract consumers to your brand. After, you can use our digital tools to segment your audience based on relevant characteristics, such as location.
Event Marketing
We also host musical, sporting and charity events. Depending on the theme, these can attract specific consumers, allowing brands to connect directly with their target audiences. This is another scenario where our multiplatform approach can make a significant difference. Our radio stations can promote the event and display web ads to people in the Greater Philadelphia area.
Attracting Audiences Through Audio, Video and Design
By partnering with us, you’ll engage with your audiences through multiple channels, making the most of your advertising budget.
The three types of media that we use are:
Audio
Long-form audio content can help create a stronger connection between the storyteller and their listeners, making it an ideal advertising platform. Besides the above-mentioned radio stations, we also produce high-quality podcast advertising through our bPod Studios, appealing to younger audiences and creating more personalized content.
Video
We prioritize what we see, which makes video content in advertising very important. From a short social media clip to enhancing radio programming with our patented Quu ad sync technology, we create immersive visual experiences for your audiences.
Design
Geotargeted display ads and social media posts can effectively attract audiences, especially if they include a powerful call to action. Our design team will ensure their graphics are visually pleasing and fit your brand's identity.
The Types of Advertising Services We Offer
Beasley Media Group began its advertising company with radio ads. Since then, we have expanded, evolved, and diversified our advertising services to stay on trend and keep up with changing advertising strategies, including:
Video Advertising
Our video advertising experts create vibrant video ads that we can embed on websites, social media sites, and streaming services. Video marketing is becoming the leading form of digital marketing, and we can incorporate this type of online advertising into your campaign.
Social Media Platforms
Billions of people worldwide use social media. Advertising through videos, stories or photos on social media platforms can be incredibly effective for the right audience. Our team spreads your message across social media platforms for optimum results.
Display Ads
Display or banner ads use third-party sources to place a banner, photo and text on the relevant website. These are great for reaching your target audience.
Paid Search
This is one of the more common types of Internet advertising. We can set up a Google Ads campaign with rich search engine optimization (SEO) techniques that will help your site and business rank high on the search engine results.
Email Marketing
Email marketing is an effective way to target a specific audience who have given their consent to receive newsletters from you through your subscription sign-up. Email marketing is a good way to keep your brand awareness in the forefront of your target audience and to promote discounts, seasonal events, or new product launches.
Advertising online gives you the ability to reach customers any time that they’re online. Digital algorithms and segmenting practices also help you show different customers localized and relevant content.
Another benefit of online business ads are the metrics you can use to measure the effectiveness of digital advertising more easily than traditional advertising. By analyzing key performance indicators, such as page impressions, click-throughs and conversions, you can use this data to review, revise and make your digital advertising more effective over time.
Multiple Targeting and Measurement Options
There are wiser ways to use your advertising budget than simply getting your message out and hoping it will reach your target audience. First, you need to target potential customers based on relevant factors. For instance, if you own a brick-and-mortar store in Philadelphia, advertising it to people living hundreds of miles away is pointless. Geotargeting and geofencing can restrict your online audiences to a specific location.
You can also target people based on their online behavior. The most common example is to make your website among the first consumers see when they enter specific keywords. This can make your sales skyrocket, especially if you're selling something people may eventually need. For instance, having a plumbing company appear as the top result when searching "emergency plumbing services in Philadelphia" can help that company attract residents needing urgent plumbing assistance.
Successful advertising campaigns also need constant modifications based on relevant data. We use various tools to measure every aspect of an advertising campaign, which is essential for making timely adjustments when needed.
Extensive Campaign Integration Possibilities
Our greatest strength is combining multiple advertising channels into a single coherent campaign. This maximizes your brand’s reach and tailors your content to target segments of your audience effectively. Radio can build general awareness, digital ads can segment your audience and direct interested consumers toward your website and in-person events can help you interact directly with your audience. Combining these tools ensures your advertising dollars are well spent.
Contact Us Today To Find How We Can Boost Your Brand
If you’re interested in enhancing your brand and getting more people interested in what you have for sale, consider partnering with us at Beasley Media Group. You’ll have a multidimensional advertising machine, helping you reach your target audience with the right message. Request a consultation to discover what we can do for you. Contact us today and talk to an advertising specialist.