Beasley Media Group
Advertising Services in Philadelphia
Beasley Digital brings decades of marketing experience to the table to help Philadelphia clients connect with targeted customers in this vast urban audience. We began by expertly operating our 59 radio stations across 14 major U.S. markets. Today, Beasley Media Group is a multiplatform powerhouse with the reach, skills, and expertise to help you take your advertising efforts to the next level.
Extensive Client Onboarding
At Beasley Digital, we take our clients through an extensive onboarding process to thoroughly evaluate their needs. With over 1.5 million people living in Philadelphia, this city presents the seventh-largest media market in the United States. More than 10 Fortune 500 companies have corporate headquarters in Philadelphia. This presents opportunities for clients who are marketing in and to the Philadelphia community. At Beasley Media Group, we’ll help you make the most of these opportunities and develop a marketing strategy that’s poised to succeed.
As part of our onboarding, we perform a detailed evaluation to truly understand your needs and goals. Our expert marketing team will help highlight your company’s strong points and shore up your advertising anywhere you’re weak. We start strong with an aggressive plan to revolutionize your marketing strategy and take your business to the next level.
Experience Your Brand On Well Known Platforms
Strategic Advertising Services
We offer a broad range of strategic advertising solutions to help you elevate your marketing efforts. Options include:
Targeted Display Ads
Reach the right customers at the right time with strategies like contextual targeting, geofencing, and countdown clocks.
Email Marketing
Target your audience within a database of more than 200M active email addresses.
Video Marketing
Inspire audiences with evocative video marketing optimized across multiple devices.
Audio Marketing
Place your advertising in relevant podcasts, playlists, and radio shows in Philadelphia, where an average of 15 consumers visit an advertiser's website within eight minutes of hearing a radio ad.
Social Media Marketing
Connect with audiences across Facebook and Instagram with engaging posts primed to perform.
Search Service
Run impactful search engine marketing (SEM) campaigns that garner prime placements on SERPs (search engine results pages).
Integrating Multiple Platforms
Our greatest strength is the ability to employ multiple media platforms to promote Detroit businesses to local communities. Here are some that your business can benefit from.
Audience Targeting
Audience targeting is the fine art of identifying and communicating to the people who are most likely to invest in your products and services. At Beasley Media Group, we’re experts at this. Our finely honed strategies will help you identify the subset of Philadelphia residents and visitors that best matches your targeted persona. Don’t have a customer persona yet? Don’t worry. We’ll help you build a robust and detailed profile from the ground up.
We take a multi-faceted approach to audience targeting and address not only the ‘who’ but also the ‘where’ and ‘when.’ Major Philadelphia events like the January Auto Show, March Flower Show, and Independence Day “Welcome America” celebration offer prime opportunities to connect with a targeted audience. We’ll help you identify which events, locations, and even times of day are optimal for your marketing needs.
Cross-Platform Integration
Cross-platform integration seamlessly connects varied software systems. This strategy enables streamlined data sharing and optimized customer experiences. Cross-platform integration can ensure your clients get the same sleek, efficient, and well-branded experience no matter how they access your site. Create a cohesive experience across mobile devices, desktop computers, radio, and television.
We ensure that your company presents the same face at every touchpoint so you’re building brand recognition everywhere you go. We also use cross-platform integration to streamline our marketing workflows. Synching our activities with your marketing calendar, social media accounts, and website management applications ensures a cohesive experience and clear, trackable results.
ROI-Focused Messaging
We start every campaign with your targeted ROI (return on investment) in mind. This can take many forms, so we work closely with each client to find the metrics that best represent their interests. ROI can be measured in likes, click-throughs, follows, subscriptions, trial memberships, purchases, and more. Let us know what matters most to your marketing campaigns, and we’ll design a strategy around the exact ROI that you want.
As we explore the optimal ROI targets for your company, we consider more than just the bottom-line goal for your campaign. We dive deeper to explore elements like your risk tolerance, the length of the campaign, and your investors’ expectations. We also conduct industry research to determine what’s expected in your niche so we can adjust our goals appropriately and recognize our successes when we exceed the industry norms.
Advanced Attribution and Measurement Methods
Attribution is the complex combination of touchpoints and factors that cause a customer to make their final purchase. Determining attribution with complete certainty is impossible, but we’ve developed advanced methods to help track as many touchpoints as possible. With our advanced attribution methods, we can pinpoint the most effective marketing strategies as well as those that are underperforming.
We’re passionate about using custom measurement methods so we can deliver accurate and detailed information about your advertising campaigns and their effectiveness. This helps us understand your ROI, evaluate the most efficient advertising strategies, and continually adjust our efforts so you’re always getting mindful recommendations and optimal results.
Explore Our Solutions at Beasley Media Group
If you’re looking for a skilled multiplatform marketing agency in the Philadelphia area, we want to meet you. Request a Consultation to learn more about how we can advance your advertising. We look forward to examining your marketing and business plan with you and finding solutions to help you connect more effectively with your Philadelphia community.