Unlock the Full Potential of Your Event Marketing
Marketing Solutions for Philadelphia Venues and Events
Advertising is arguably the most important aspect of organizing any event. You can book the best entertainment, incredible caterers, and a stunning venue, but none of that will matter if nobody shows up. When the success of your events hinges on your advertising campaigns, your business has to get it right.
Benefits of Advertising Your Entertainment Business
Advertising can help your entertainment business achieve many of its goals. Some of the benefits of effective entertainment marketing include:
Boosting Ticket Sales
Advertising campaigns aim to maximize ticket sales for your events in several ways. They can inform people about your event and encourage them to attend. Special ticket promotions such as early-bird discounts, pre-sales, and free gifts with purchase can create a sense of urgency that persuades people to buy now.
Building Buzz Around Your Events
Effective advertising campaigns can get people excited about your event. This anticipation can encourage people to purchase tickets to avoid missing out on the fun. It also gets people talking about your event, which can improve awareness and give your ticket sales a further boost.
Enhancing Your Reputation
Advertising promotes your business to the public and makes it seem more credible. When people believe your business is trustworthy, they’ll have more confidence investing their money into tickets before the event. This is crucial for generating early revenue to pay your venue, talent, and suppliers.
How We Can Help You?
As a multiplatform media company, we have the expertise to help you throughout your advertising campaign. Our services start with an initial meeting where we get to know your business, the events you want to promote, and your marketing goals. With a clear understanding of your needs, we set about developing an effective entertainment marketing campaign for your business. Regular communication during this process also helps you understand how we are progressing.
Then it’s time to put your advertisement to work. We can draw on our extensive portfolio of radio stations, podcasts, and websites to place your ads in front of the audience most likely to buy tickets. Some of the channels in our portfolio include leading Philadelphia stations like 93.3 WMMR, 102.9 MGK, and Philly’s country station 92.5 XTU.
Our commitment to you doesn’t end there. We’ll also track and analyze your campaign’s results. Our assessments help us adjust our marketing strategy for even better results in the future.
Radio Advertising
Radio is an excellent medium for reaching people in Philadelphia who may want to attend your events. Along with its local reach, it's also the most trusted media platform in the country. From traditional commercials to interview slots that let you speak about your events, radio advertising has huge potential.
On-Air Personality Endorsements
On-air personality endorsements can also help your business leverage the credibility of radio. Studies show that 77% of people trust the information their favorite on-air personalities tell them. So when these personalities endorse your events, listeners know they're worth attending.
Station Event Integration
Station event integration brings the radio stations that listeners love to your events. For example, the station might broadcast live from your event and encourage people listening at home to attend. On-air personalities could also host your event or make an appearance to encourage ticket sales.
Ticket Giveaway Strategies
It might sound counterintuitive to give away tickets you're hoping to sell, but studies show ticket giveaways can be an excellent way to increase awareness of an event and build some buzz. Giveaways make attending your events seem desirable and can encourage anyone who misses out to purchase tickets.
Social Media Advertising
Social media can help you target very specific demographics for your events. You can target people based on their location, age, behavior, and more. For example, if you’re promoting a local wedding expo, social media can show your advertisements to engaged couples in Philadelphia.
Social media also helps you connect with potential attendees directly. When people ask questions about your event, you can answer them in real time. You can also gather feedback that may help you cater to the public better.
Contact Beasley Media Group for Expert Marketing Advice
Take your advertising to the next level with help from the entertainment experts at Beasley Media Group. Complete our online contact form to learn more about how we can promote your next event with engaging advertising that gets results.