How Digital Audio Advertising Can Help Your Philadelphia Business
To improve sales and gain new customers for your business, contact Beasley Media Group. We can help your company advertise through streaming audio, and people can listen online through laptops, desktops, smartphones, tablets, and other devices. With streaming audio ads, programmatic audio, and other forms of digital radio advertising, you can easily reach younger audiences who use mobile devices often.
We Can Deliver Audio Everywhere
We can deliver streaming audio everywhere, whether people are commuting, enjoying a hike, or relaxing at home. You can use ads in podcasts and other types of streaming audio, or your company can create an audio show. You can talk about many topics related to your industry while encouraging people to make purchases online or trips to physical stores.
According to Edison Research’s quarterly “Share of Ear” study, 76% of Americans use streaming audio. They take advantage of it an average of 4.5 hours per day. LeadsRX found that brands advertising their products or services on business podcasts see purchase intent from listeners rise by about 14%.
Targeting Capabilities
Beasley Media Group can use targeted marketing to reach more listeners who may buy a product or service soon. We can help you track consumer demographics such as location, age, occupation or industry, and interests or hobbies. Geofencing limits content to people in certain locations.
You can also target streaming audio based on people’s listening habits. This is called contextual targeting. Targeting based on the devices people use is available as well. Analyzing this essential data can help you understand the desires of potential customers and target audio ads and shows to an audience interested in your business.
Ad Format Options and Creative Specifications
A variety of streaming audio ad formats are available. A pre-roll ad airs before the main content. Many listeners consider these types of audio ads less intrusive than mid-roll or post-roll ads.
Premium pre-roll launches streaming sessions on your company’s website and mobile app. It can be audio, video, or a combination, and it’s not skippable. Most audio ads are 15 to 30 seconds long, and you can often display banner ads or other images when they air. Other ad format options include file size, file type, audio volume, and stereo vs. mono sound.
Beasley Media Group can help your business create informative, helpful content and personalize consumer messaging, encouraging people to use products or services from your company. We can tailor ads based on seasonal trends, context, current sales, and more. We can also help your company record its own podcast or sponsored web radio program. You can also get a recommendation from a trusted online personality, also called endorsement advertising or on-air personality endorsement.
Measurement and Attribution Methods
After creating and posting streaming audio content for your business, we’ll measure its success. Measuring and attributing the effectiveness of streaming audio content can include a variety of methods. Tracking pixels are pieces of code that can monitor website visits, purchases, or other actions after listening to online audio or subscribing to a podcast. With conversion tracking, you can monitor sales or store traffic.
Attribution modeling analyzes data from many sources to help you decide how many conversions each streaming audio ad or show leads to. Multi-touch attribution models consider several factors to accurately assign credit to the correct streaming audio content. Last-touch attribution awards credit to the last piece of streaming audio a consumer listened to before a conversion.
Listeners choose ad-supported platforms instead of subscriptions about 70% of the time, and voice-activated calls to action have a click-through rate, or CTR, of 11.7%. This is the percentage of time that people listening to streaming audio visit your business’s website.
Integration with Other Digital Tactics
Beasley Media Group can help your company integrate its streaming audio with other types of digital content. In a Nielsen study, 50.2% of adults in Philadelphia spent over 10 hours per week online. Your business can create videos, blog posts, and longer, more detailed articles recommending your audio content and inviting people to subscribe. You can also post other digital content or send it to consumers who listened to audio recently.
Blog posts are short articles that can contain informative content, information about sales, or industry updates. Videos are ideal for explaining or demonstrating products or services. A case study can help your company gain more trust from potential customers. It’s a real-world description of how your services or products helped a customer. You can also create ebooks, white papers, more in-depth customer tips, or reports.
You can also place links to streaming audio on your organization’s website or in ads on other sites. With search engine marketing (SEM), you can get sponsored links to your company’s audio. These links appear when people in Philadelphia search for words or phrases related to your business.
Search engine optimization, or SEO, uses keywords to increase your company’s rankings in online searches. Search engines can find descriptions of audio along with many other forms of content. By integrating audio with other tactics, we can remind former customers about your business and encourage people to try your organization for the first time.
Beasley Media Group can help your company launch your audio campaign and learn more about marketing through streaming audio. We’re an investor in SpokenLayer, a leader in short-form audio content creation and distribution, and we can post content on a wide variety of platforms.
Launch Your Audio Campaign for Greater Reach
Our audio production services include targeted digital audio ads for your specific Philadelphia business. To reach your desired audience, our team at Beasley Media Group crafts streaming audio, digital radio and programmatic audio ads, helping you attract audio-focused listeners to your brand. For more information about our digital audio advertising rates and services, contact us today.