Multiplatform Advertising Solutions Built for Today’s Business Landscape
From Radio to Digital, Beasley Media Group Helps You Reach the Right Audience
Display advertising is a form of marketing where a business uses text, visuals, and video to get its brand’s message across multiple channels. Consumers will see these visual ads on websites, downloaded apps, and other digital platforms. Display ads can be banner ads, videos, or still images that give a message with a strong call to action (CTA) with a hyperlink that directs the customer to take action. You can have them link to your website, sign up for a newsletter, or download an ebook.
Many people respond to visual advertising, especially if it’s appealing and relevant to them, making display advertising extremely effective for your Philadelphia business’s return on investment (ROI). In addition, you can target your specific audience or reach a broad audience, depending on the product or service you offer.
Targeted display campaigns require a lot of work, time, and innate knowledge. When you partner with Beasley Media Group as your ad agency, we do the work of creating digital display advertising solutions across the internet. With display advertising, you’ll build brand awareness, drive traffic to your website, and increase sales.
Banner Ads
Banner ads are the most common display ad. These use static images with text that appear on the top or sideboard of a webpage. The main goal of a banner ad is to increase brand awareness
Interstitial Ads
Video ads are engaging types of display ads with rich visuals. They appear on websites, social media sites, and mobile apps. Interested viewers can click on a link that takes them to your website or landing page to help increase conversions. Click-through rates are four times higher with video ads than static banner ads.
Native Ads
Native ads are a more subtle form of display advertising. These types of ads appear on webpages or social media platforms, and they are designed to mimic the content, tone, and style of the site.
Rich Media Ads
Rich media ads use a combination of text, audio, visuals, and carousels (using multiple images or videos in one ad). Many viewers find these types of display ads engaging and, with a strong CTA, will interact with them. Rich media ads are a great platform for programmatic advertising with precise timing and target marketing. Research shows a 29.3% growth in programmatic retail media spending, making rich media ads a smart choice for your display advertising campaign.
Retargeting Ads and Sequential Messaging
These types of ads are targeted at viewers who have seen the ads before, visited your website, but have not taken action. Retargeted ads help remind users of your product or service in hopes they will return to your site and make a purchase, request an appointment, or sign up for your newsletter.
Pop-up Ads
While pop-up ads may annoy some viewers as they appear in the middle of the content, they do require interaction from the viewer to close them. Pop-up ads are highly visible and effective at capturing the viewer’s attention.
Display Advertising Network Reach
Our team at Beasley Media Group uses Google Ads and the Google Display Network for display advertising. According to Google, using their network has a reach of over 35 million websites and apps, as well as Google-owned YouTube and Gmail accounts. With this broad reach, your message is displayed across multiple platforms with a consistent tone and visuals. While you have a large reach with the Google Display Network, you can also fine-tune your local target audience with optimized targeting.
Our Targeting Capabilities
Our advertising experts research demographics of who would be interested in your business offerings. Demographics include age, gender, income, education, and interest levels. We also analyze their shopping behaviors, how they access the internet, and their conversion rate.
We use optimized targeting to help you reach the right audience at the right time. Our team analyzes the demographics of the audience most likely to make a conversion based on your targeted ad. With this type of targeting capability spread across multiple platforms, you can also reach new customers who may take action on your ad.
How We Measure ROI
Having a positive ROI is one of the main goals of any marketing campaign, including display advertising. We use touchpoints and attribution metrics to calculate the effectiveness of your specific ad campaign.
Touchpoints are the points of contact a potential customer makes in reaction to your display ad. If a person walks into your storefront, whether they make a purchase or not, this is a physical touchpoint. If they visit your website, click on a hyperlink, download a free ebook, or sign up for your newsletter for your email marketing campaign, that is a virtual touchpoint.
Attribution metrics are measurements we use based on user touchpoints. We analyze which platform and type of display ad has the most conversions. With this information, we can adjust ads and platforms that aren’t as effective in conversions to make them rank higher for conversions. Understanding how to measure touchpoints and attributions helps us measure ROI on your display advertising campaign.
Launch Your Display Ad Campaign
Having a display advertising campaign is essential for your Philadelphia, Pennsylvania, business. Beasley Media Group is your go-to advertising agency that will help your business or company grow. View our display ad options to see which plan works best for your marketing needs. Consult with one of our advertising specialists to learn more about our services and how we provide marketing solutions for your business.