Newsletter Advertising in Philadelphia
To improve your company’s sales and new customers, consider newsletter advertising from Beasley Media Group. Newsletter advertising is a type of email marketing, and it’s one of the most effective and affordable ways to reach potential customers. You can send personalized emails to build customer trust and loyalty. Here’s some more information about newsletter advertising in Philadelphia and how it works.
Subscriber Demographics and Engagement Metrics
Beasley Media Group can help your company keep track of email newsletter subscriber demographics and engagement metrics. This information can help you understand potential customers and target newsletters to your audience for improved sales.
Targeted marketing can reach more people who are likely to make a purchase soon. Subscriber demographics include age, location, industry or occupation, and hobbies or interests. Engagement metrics measure the success of newsletter advertising and other types of marketing.
Personalization and Targeting Capabilities
Email personalization and targeting can make emails more engaging and relevant. It involves customizing content for different people. Beasley Media Group can use information such as names, locations, and past purchases to create personalized content.
For example, we can place the name of the individual receiving an email at the top of the text. We can also focus on sending information about products or services similar to previous purchases.
People are more likely to open personalized emails and click on links inside them. These emails are ideal for demonstrating that you value individuals and their unique needs, and they can increase your business’s advertising return on investment (ROI).
In a Statista study published in 2024, the average ROI for email marketing was $36 for every dollar. According to Beehiiv Case Studies, 98% of hyper-personalized AI-driven emails are opened.
Beasley Media Group’s outreach mailing lists can help you analyze and target consumer demographics and behavior or intent, increasing ROI by avoiding unqualified leads. We can also keep separate email lists for new customers. This keeps existing customers from receiving emails meant for others. We can target emails based on consumers’ online behavior and how often they click on desktop and mobile ads as well.
A 10% open rate for email newsletters is guaranteed, and Beasley Media Group has access to more than 200 million active email addresses. People can open emails and see ads on tablets and smartphones along with desktops and laptops.
Integration With Other Advertising Platforms
Your company’s email newsletter can include links to your website, directions to a physical location, or contact information for salespeople. Beasley Media Group’s Omni Display delivers ads with dynamic displays to the same people your company emails. They can be part of an initial email, or we can use retargeting to send them later.
Other Beasley platforms can invite people to subscribe to your email newsletter through opt-in marketing or try your business for the first time. Beasley Media Group has 57 radio stations, and your company’s email newsletter can get endorsements from a variety of on-air personalities. We can also help you increase your email subscribers by mentioning your business on podcasts, during events, and in ads on other websites.
Newsletter advertising is a cost-effective, efficient method for acquiring new customers, increasing sales, and building brand awareness. Contact us at Beasley Media Group to get newsletter sponsorship rates and learn more about newsletter advertising in Philadelphia.
Native/in-feed ads match the newsletter editorial content’s look, feel, and tone. Depending on the situation, these are likely to carry a label of “sponsored content” or “partner message” and may appear as a paragraph in the middle of the newsletter.
Banner ads are available in various sizes, though most adhere to web standard formats. You can position these static GIF-style image banners at the top, middle, or bottom of the newsletter or email.
Branded sponsor sections offer a distinct block within the newsletter. They can feature your logo, message, and call-to-action link.
Premium, dedicated email blasts are sent to an opted-in subscriber list fully focused on your message.
Affiliate links tend to work well as placements in review or recommendation-style newsletters and emails.
Performance Benchmarks
Our Beasley Email Programs include a variety of in-depth details and performance benchmarks. The click-through rate (CTR) is the percentage of email readers who click on a link, and it quantifies the users who take action right away after reading your company’s email newsletter. The open rate is the percentage of receivers who open your business’s emails, and the conversion rate is the percentage of readers who make a purchase, sign up for a rewards program, or complete another desired action.
Design and Testing Services
We can design content to increase consumer trust and encourage people to choose your business. We can also make your email newsletters or ads informative and entertaining. Many types of newsletters are available. You can send lists, product descriptions, ways to take advantage of sales or discounts, customer reviews, or videos.
First, we’ll help you decide between a text-only newsletter and one with images or videos. Email newsletters with images or videos are often more effective and attention-grabbing for readers.
However, they may be more costly and take longer to create. They can also have larger file sizes, making sending times longer and increasing the likelihood of errors or glitches. Other things to consider include the dimensions of each ad, the call to action or how you ask people to make a purchase, and any offers or discounts you want to emphasize.
Beasley Media Group can also conduct testing for your emails. We’ll compare different versions to determine which ones attract more visitors to your company’s website and eventual buyers. We can test different subject lines, the lengths of articles and newsletters, how many articles are in each newsletter, newsletter layouts, personalization, or different images.
Get Newsletter Sponsorship Rates Today
Newsletter advertising is cost-effective, and when properly executed, this addition to your Philadelphia business’s marketing plan can help boost sales. Using the Beasley Media Group’s opt-in subscriber database helps you control how and where to reach your target audience for optimal results. We can get you paid newsletter sponsorship opportunities or align your business with the right company for you to put your advert in their newsletter. Contact us to learn more about sponsorship opportunities and email marketing to enhance your Philly business.