Stay Top of Mind — All Year Long
Heating and Cooling Advertising in Philadelphia
Since every building needs heating, ventilating and air conditioning, the true challenge for your Philadelphia HVAC company is to be highly visible to homeowners and building managers when they need this type of service. Consider partnering with a marketing and advertising company, such as Beasley Media Group, which combines traditional media channels and digital marketing solutions to create coherent campaigns. For over 60 years, we’ve been helping companies generate qualified leads and grow their brands in major markets across the country.
Seasonal Campaign Strategies
HVAC companies experience seasonal peaks, which you need to take full advantage of through targeted HVAC marketing. Most customers realize they need air conditioning installation and repair jobs in the summer, while most heating-related work happens in the colder months. This means that spring and autumn are considered off-peak seasons.
An effective marketing and advertising approach for HVAC companies aims to maximize sales during peak seasons, while also maintaining a steady revenue flow for the rest of the year. These are some of the ways in which our experts at Beasley Media Group can help your HVAC company achieve that.
Summer Campaign Strategies
Philadelphia summers can get hot, with many residents and companies suddenly realizing that they need air conditioning. This is also the time when those who do have air conditioning will turn it on for the first time in months, only to realize that it's not working properly. An effective approach would be to use our eight Philadelphia-based radio stations to boost brand awareness, and then use geotargeting and geofencing to target locals with discounts on new air-conditioning units and AC maintenance operations via web adverts.
Winter Campaign Strategies
Unlike air conditioning, most people and companies already have heating systems in their buildings, given Philadelphia's cold winters. The challenge is for you to grab the attention of those needing repair jobs for their heating systems. Using radio to boost brand awareness is an effective strategy. Using search engine optimization, you can also capture valuable leads through internet searches such as “emergency heater repair Philadelphia.”
Summer Campaign Strategies
Spring and autumn tend to be slower sales-wise for HVAC companies. This can be a great opportunity to promote your maintenance services. Spring is a good time to remind everyone that they'll be needing their AC units soon and that a checkup can ensure functionality.It's a similar situation for heating services during the autumn months. Multiplatform campaigns encouraging people and companies to have their HVAC systems inspected can generate a steady income during off-peak months.
Drive Action With Time-Sensitive Offers
We create time-sensitive offers that produce a sense of urgency, such as special early fall discounts on furnace cleaning or air-conditioning system checkups. We can also help you by offering installation discounts to grab customers’ attention.
Reach More Customers With Multichannel Amplification
We amplify your message beyond a single channel. At Beasley Media Group, we offer options for leveraging radio and digital platforms to get your messages to landlords, business owners, homeowners and others.
Stay Top of Mind With Targeted Email and SMS Campaigns
We work with you to build targeted email campaigns and SMS promotions that break through the mailbox clutter, helping your customers remember they will need your services as winter or summer approaches.
Emergency Service Promotion
HVAC units are something many people never think about until they malfunction. Being left with no AC on a summer day, or not having proper heating during a freezing Philadelphia night, can motivate people to take action right away. This urgency can be a great opportunity for you to capture leads that will immediately turn into paying customers. You can be one of the first names that appear on an internet search for emergency heater or AC repair services, while radio can give you the brand awareness you need for people to choose you over competitors.
Target Emergency HVAC Searches With Digital Ads
Developing digital ads that target people searching for HVAC emergency solutions
Promote Urgency Through Social Media and Radio
Placing social media and radio ads that highlight the urgency of being prepared during extreme weather
Build Trust With Real Customer Testimonials
Highlighting customer testimonials from people who have already benefitted from your emergency availability
Let our marketing professionals at Beasley Media Group help you build emergency service promotions that fit the specialties of your brand.
Maintenance Program Marketing
Maintenance operations are a great way to maintain a steady cash flow throughout the year. Our team at Beasley Media Group can help you get a constant stream of customers in need of maintenance services. We’ll build a multiplatform campaign designed to educate audiences on the importance of regular HVAC equipment upkeep and to position your company as an authority in this field. The first step is usually designing a viable product, which in this case could refer to a maintenance package that includes regular inspections and discounts on any required repairs.
For example, you could sell a yearly maintenance plan that includes inspections in April and October. You can then raise awareness through a series of radio adverts and announcements urging residents and companies to be proactive when it comes to their HVAC systems. Our radio personalities can explain why maintaining your HVAC system doesn’t just give you peace of mind but can also save you thousands on expensive repairs later on.
After raising awareness regarding the importance of regular HVAC maintenance, you can use our digital capabilities at Beasley Media Group to get audiences to choose your company. A multidimensional digital marketing campaign can limit the audience to Philadelphia residents and companies through geotargeting and geofencing strategies, while using web adverts and social media to promote special offers on your HVAC-related services.
Digital and Radio Integration Benefits
Using our mix of digital and radio-based advertising platforms can help you make the most of your advertising budget. Some specific ways in which this approach can help with HVAC lead generation and build year-round awareness include:
Develop and amplify your brand message with radio spots during prime drive-time hours to capture the largest possible listening audience.
Enhance your brand message with digital ads offering local, hypertargeted HVAC promotions, either generally or based on user search intent. Our teams can help you capture and analyze this data.
Utilize retargeting to get back in front of audiences that engaged with your campaigns or visited your website.
Target audiences based on topics that highlight their passions and interests through our network of opt-in newsletters.
Are you looking to bridge the online and offline worlds with your HVAC marketing messages? Ask us about our event marketing solutions, including remotes, appearances and other station-produced events, which are often aligned with concerts, sports occasions or other large community activities.
Contact Our Experts at Beasley Media Group Today
If you’re looking to beat your busy season goals and generate steady revenue during the off-season, a smart multiplatform marketing campaign can help your HVAC company. We can help you stand out from similar Philadelphia-based businesses. Contact us today to see how we can assist you with increasing your HVAC leads.