Grow Your Brand With Expert Social Media Marketing in Philadelphia
How the Beasley Group Helps Build Your Business Through Social Media
Our social media experts help define and find your target audience, establish a community, and build relationships that help create a social connection. With the right content, we can engage with the community for more likes, clicks, and engagement that ultimately convert casual users to buyers. With a strong social media presence, we’ll enhance customer engagement, increase traffic to your website, and improve rankings on the internet.
When Beasley Media Group consults with your marketing team, we’ll help define your goals for your social media marketing campaign, find your audience, and create engaging content. We are experts on all the major social media platforms and know how to adjust the content and ads for each platform. With our Facebook advertising strategy, you’ll notice a boost in audience engagement with them taking action from the ad. Let us build your social presence to enhance your business’s revenue.
Platform Expertise
Platforms such as Facebook, Instagram and LinkedIn are part of our daily lives and are constantly improving to meet users’ needs. These easily accessible tools can help you improve online interactions and boost customer engagement. At Beasley Media Group, we’re ready to create a customized social media marketing plan to help drive consumers toward your business.
The advantage of using Facebook as part of your marketing strategy is the vast number of consumers you can target. Facebook has users from practically every demographic, and using their platform can boost your business's visibility while increasing engagement. Our team will work to create ads that connect with your audience by using eye-popping visuals and carefully crafted writing.
Instagram specializes in simple yet aesthetically appealing content that draws the audience in and tells a concise story. It's important that Instagram posts represent your brand instantly so users recognize your unique style and connect with it. Our team of designers at Beasley Media Group is experienced in creating this connection through vibrant digital creations.
LinkedIn takes a slightly different approach than that of Facebook and Instagram. Your goal is to connect with other industry leaders and strengthen your image. With LinkedIn, our focused advertising campaigns will help attract quality industry insiders and boost your brand credibility in the professional community.
We Are Experts at Content Creation
Creating content for social media is different than crafting ads. As social media is a virtual community, added content should be like communicating with friends. Our team of copywriters and content marketers knows how to use keywords and power words to attract customer attention without being overly salesy.
We will create videos and upload photos appropriate to your business offerings for rich visuals relevant to your target audience. Whether they are looking for a solution to a problem, educational content to improve their skills, or fun anecdotes to lighten their mood, we’ll develop content that fits the bill.
We Understand The Community Approach to Social Media
Community-based marketing creates relationships while building trust. People who trust what you’re saying or showing them will often buy your product or service, sign up for your newsletter for your email marketing campaign, and refer friends to your business.
Unlike traditional advertising, where you write content aimed at selling a product or service, community-based marketing builds connections and trust. With content the potential customer resonates with, they will look forward to your posts and comments and turn to you for answers to their problems. Once trust is built and a person aligns with your brand, you will likely have a new customer.
Two-way communication is vital for a social media marketing campaign. As your social media manager, our team will actively engage with the community by liking posts, commenting on them, and responding to their comments. In addition, we encourage user-generated content to share their experiences using your product or service if applicable. These community-based marketing strategies help build brand loyalty.
Our Paid Social Advertising Strategies
As social media platforms become the primary source for user information and shopping decisions, it’s important to target the demographics with paid social advertising. Using the right keywords and text-based content can help improve search engine results. When a user is searching for something, the search engines will pick up those keywords in your paid social ads, and those ads will show up on the user’s feeds.
We can also maximize audio and video marketing strategies relevant to the audience. As social media platforms evolve, we see a shift toward the impact of sharing content and commenting on it over a simple like. The ads we create are engaging, and users will feel they want to share the content with their friends and followers. We also use scheduling tools to help streamline content and ads across social media platforms.
Influencer Partnership Opportunities
Similar to utilizing user-generated content to share your brand using real-world scenarios, influencers can help share your brand. We will find influencers who align with your brand vision and mission and pay them to showcase your product on their social media platforms. When an influencer has a large and loyal following, they can have a big impact on boosting your brand identity and ultimately drive sales.
How We Measure Social Media Marketing Effectiveness
Understanding a social media marketing campaign’s success is essential for ROI. We use each social media’s analytics to understand which ads and content create touchpoints where the user interacts or takes action based on content. With this information, we can adjust the ad content and fine-tune the target audience. We can also adjust the bidding structure and timing of the ads to better align with the demographics of your target audience. Our social media management team works closely with your marketing team to ensure we meet your goals.
Improve Your Social Presence
Social media marketing and advertising will help build your Philadelphia, Pennsylvania, business. Get a social media assessment today from our professional advertising experts to see how we can help boost your brand’s awareness and drive traffic to your website.