CTV/OTT Services in Philadelphia
With the rapid changes in how people watch content, connected TV and over-the-top advertising are now central to your company’s communication with the audience you aim to reach. These advertising styles allow your brand to deliver its message to cord-cutters while targeting premium streaming consumers willing to pay for such services. At Beasley Media Group, we’re innovators in advertising, and innovation is a key part of how companies such as yours in the Philadelphia area can stay in business as the world of TV continues to change.
Understanding the CTV/OTT Audience
To truly grasp the power of CTV and OTT advertising, you need to understand the audience that these platforms serve. Recent studies show that up to 82% of American households use at least one connected device. Most people who stream content are millennials, Gen Z and young families, who increasingly engage with streaming services instead of traditional cable TV.
When looking at the data about CTV, it’s evident that most audience members are between 18 and 49 years old. This demographic is known to be tech-savvy and willing to engage with brands online. They tend to prefer streaming content as their main way of consuming media, and their viewership allows businesses like yours to gain traction among younger and more diverse audiences.
Precision Targeting Capabilities
At Beasley Media Group, our advanced targeting capabilities are one of the most attractive features of our CTV and OTT advertising solutions. By specifically targeting your audience, you can improve the effectiveness of your business’s ad campaigns. Beasley goes beyond traditional advertising methods by using behavioral, demographic and geographic targeting.
Behavioral advertising allows your business to reach viewers based on their history of online behaviors and interactions across multiple platforms. For example, if a person has previously engaged with health and fitness content, you can create messages tailored to promote services or products also related to health and fitness.
Demographic targeting helps refine who a business is targeting by looking at factors such as age, gender, income level and interests. This means your brand can push out advertising campaigns specifically targeting individuals in a desired age range or economic demographic.
Geographic targeting also plays an important role in advertising. Philadelphia is a large area, and geographic targeting allows your business to target specific regions or local markets. This type of targeting is crucial if your business is physical or relies heavily on foot traffic.
By delivering advertising content that’s locally relevant, your business can create a more personalized experience.
Diverse Ad Format Options
At Beasley Media Group, we offer businesses in the Philadelphia area a wide range of CTV and OTT ad formats so that you can choose the one that works best for your objectives.
Preroll ads appear before the main content begins, and they’re a popular option for generating brand awareness. Their timing before the main content gives them prime placement, meaning viewers usually tune in and pay close attention.
Midroll ads are placed in the middle of media content. This is a great format for longer video segments and typically sees a good amount of engagement. Viewers are generally connected with their programming at this point and tend to be ready to engage with ad content.
Postroll ads work well if your business wants to reinforce its message at the end of the streaming content. If done correctly, these ads can leave a lasting impression on viewers and encourage them to take action.
Measurement and Attribution
Deciding on your advertising strategy and helping to design the campaign is just the beginning of your advertising journey. Analyzing ad performance is critical if you want to continuously improve and optimize your ad campaign. Beasley Media Group’s CTV and OTT advertising solutions use sophisticated measurement and attribution tools, and your business will have easy access to key performance indicators, such as view-through rates, click-through rates and overall engagement.
One way that Beasley stands out from other marketing companies is our commitment to providing accurate attribution. This means you can clearly see which ads drive conversion and how different campaigns perform against each other. This information allows you to make important decisions about your advertising strategies, ultimately leading to a bigger return on investment.
What Types of CTV/OTT Ads Can My Business Run?
Are you looking for a Philadelphia video production company backed by a killer marketing team? At Beasley, we offer several CTV/OTT ad forms so you can maximize engagement across streaming platforms. Run your unskippable videos across popular streaming TV advertising services as:
Preroll Adverts
Preroll video adverts play before streaming content begins on a user's device
Midroll adverts
This CTV and OTT advertising format launches pop-up advertisements during a consumer's streaming.
Banner Adverts
Banner adverts are a static image overlay on streaming content when paused or on the webpage.
CTV/OTT Audience Size and Demographics
Streaming content is now a dominant form of media consumption in the United States. With the ever-growing landscape of compatible streaming devices and the variety of platforms winning prestigious awards, streaming is not a dying trend.
Leverage this growing audience with CTV and OTT advertising in Philadelphia to capture an audience of younger viewers aged 18 to 34 who spend more time streaming than accessing any other TV source. CTV/OTT adverts can help you reach a broader demographic.
Geotargeting
Cover all of Philadelphia or target specific zip codes and neighborhoods to reach local consumers.
Behavioral targeting
Serve your video ads based on search history, content preferences and shopping behaviors.
Demographic targeting
Filter your audience by age, gender, household income and more.
Forget broad TV ad buys. With Beasley’s CTV strategy, every ad dollar spent reaches a potential customer.
What CTV/OTT Performance Metrics Can I Track?
Another reason we love CTV ad campaigns is the wealth of data they provide. Unlike traditional TV, these ads are trackable and measurable. Let's highlight some of the real-time insights we can provide your business when you run CTV/OTT ads in Philadelphia:
Impressions:
We'll tell you how many people saw your ad.
Completion Rates:
Are people interested in your product or service? We'll share how many viewers watched your entire ad.
Click-through Rates:
Interactive and companion ads allow us to track user clicks and engagement.
Conversion Tracking
Since everything is connected to the internet, we can measure leads, purchases and website visits tied to your CTV campaign.
Launch Your CTV/OTT Campaign with Beasley
As streaming content continues to gain popularity, it’s a great time to focus your advertising content on CTV/OTT advertising. At Beasley Media Group, we’re eager to help you transition to better connect with audiences cutting the cord on traditional cable.
The future of advertising is transitioning to a largely digital world, so if you’re ready to start your journey into this ever-changing landscape, contact us today to get your CTV/OTT pricing. Beasley Media Group is here to help you maximize your brand’s impact in Philadelphia.